Generate More From What You Already Have
- danasell
- Feb 4
- 2 min read
A trend I’m noticing when talking with clients and prospects is that there is mounting pressure on marketers to produce and show more ROI from the investments made over the past few years.
A common example is how most organizations are sitting on years of leads generated from events, webinars, content syndication, referrals, and other programs that rarely get revisited after a few passes by the BDR team - aside from a monthly email send.
And we’ve seen how these leads don’t necessarily lose value simply because time has passed. In many cases, our client’s solutions were very intriguing at the time; it's just that there were unavoidable roadblocks - such as existing contracts, shifting budgets/priorities, or new stakeholders.
Avani has been helping clients extract value from these leads in a very direct way.
The first step is to level-set which Accounts are still proactively seeking the solutions our client offers. We pull this type of intelligence by strategically placing ads and messages into the networks we know respective audiences engage. This can be Vertical & Industry specific networks, social media, and/or newsletters. Avani has access to over 200 partners in this space, and can quickly deploy.
We then review at the Account level all the engagement generated from these activities using Avani’s Intent Superscore capability. Think of this as the aggregated power of all the major Intent Signal providers - combined.
As active Accounts are identified and ranked, we then deploy role-based messaging into the Contacts our clients already have - plus additional key decision makers we have direct access to. This is where we help our clients go deeper into Accounts by aligning the right content to the right personas, effectively capturing a larger portion of the buying committee.
While we pull in a newly engaged set of surging Prospects from active Accounts, we continue to deploy retargeted messaging as our clients pursue; keeping our client’s messaging top-of-mind. *And if our clients don’t have a BDR infrastructure in place, we have services to set meetings on their behalf.
And all of this can be delivered, globally, on a single CPL.
For demand marketers responsible for producing ROI, let us show you how you can exceed your KPIs by
maximizing all the investment, time, and energy you and your teams have, and continue, to put in.
