Challenge
In 2019, a Cyber Security client brought on Avani to replace their current agency to accelerate leads and drive pipeline for their sales team. To help accelerate growth after a recent acquisition, this client leaned heavily on Avani's data-driven approach and media expertise to ensure every dollar was driving positive ROI.
Approach
The approach was centered around the implementation of Avani's multi-publisher syndication model and robust relationships in the IT and DevOps communities.
After having moved on from previous marketing strategies and another agency, this client needed a way to drive more qualified leads and conversations for their sales team. Avani developed an omni-channel, multi partner marketing program that would place the client's content in the newsletters and online publications where IT professionals and DevOps practitioners frequent.