Tech Client
Avani Media was engaged to help Scale redefine their approach to paid media and lead generation. With Avani’s new focus on paid media services, they identified critical opportunities for Scale to leverage cross-channel strategies to elevate brand visibility among high-quality leads.
Tech Client
CASE STUDY
90% Increase in Net-New Leads
AI Hardware Client
A leading player in the AI Hardware industry needed to accelerate their marketing program deployment while effectively reaching new audiences. We practically doubled their leads at a fraction of the cost.
Challenge
A leading player in the AI Hardware industry faced a significant challenge: they needed to accelerate their marketing program deployment while efficiently reaching new audiences. The company aimed to refine its marketing approach to ensure rapid go-to-market strategies, enhanced targeting precision, expanded publisher placements, and robust data quality. The overarching goal was to boost customer acquisition through more agile and effective marketing programs.
Approach
Avani’s solution was designed to address these challenges by implementing a streamlined, data-driven approach to marketing program deployment:
Step 1: Campaign in a Box Solution
Avani introduced a multi-publisher content syndication model that enabled the client’s content to reach a wider and more relevant audience. This model was crafted to maximize visibility within niche IT and DevOps communities where the client’s target audience was most active.
Step 2: Historical Publisher Analysis
The strategy began with a thorough review of the client’s historical publisher mix. This analysis helped Avani understand which publishers had previously delivered the best ROI and success metrics. By identifying these trends, the team could make informed decisions about future placements.
Step 3: Historical Publisher Analysis
To further enhance lead quality and reach, Avani introduced new publishers into the marketing plans. This step involved testing these new publishers to evaluate their effectiveness in terms of lead generation and placement quality. The goal was to diversify the client’s reach and discover new avenues for lead acquisition.
The Results
The implementation of Avani’s approach led to several significant outcomes.
90% New New Leads
The client saw a remarkable 90% increase in net new leads, demonstrating the effectiveness of the enhanced campaign strategies and publisher placements.
Simplified Deployment
The new approach simplified the campaign deployment process, saving hundreds of hours that would have otherwise been spent on planning and execution. This efficiency allowed the client to focus more on strategic initiatives and less on operational challenges.
Cost Per Lead Reduction
The average cost per lead dropped significantly from $110 to $40. This reduction highlights the efficiency gains achieved through optimized publisher selection and streamlined campaign processes.
Cost Savings
By leveraging Avani’s solution and streamlining processes, the client saved $600,000 in agency fees. This substantial cost saving was achieved while maintaining or improving the effectiveness of their marketing efforts.