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Lead Generation, IT/Communications, Germany: heise Partner Zones


Publisher:

Heise Zeitschriften Verlag
Karl-Wiechert-Allee 10
D-30625 Hannover
Germany
Tel: + 49 511 5352 219
Fax: + 49 511 53 52129

 

Website:
heise Partner Zones
Country:
Germany
Visitors:
Accessible to 2,360,000 monthly visitors
Language:
German
URL:
http://www.heise.de
Target Audience:
IT decision makers and technical end users.
Profile:
The heise online partner zone program offers advertisers a custom-designed topic area on heise's site, consisting of an overview page as well as several HTML pages. Heise online maintains the channel and updates the contents with high-quality editorial articles and the advertiser's assets such as whitepapers, web/podcasts and studies. The entire channel is dedicated exclusively to the advertiser for their own promotional materials.

Possible content for a partner zone:
  1. Existing webcasts, podcasts, whitepapers, studies and/or software downloads can be placed in the partner zone and used for lead generation.
  2. Traffic drivers such as skyscrapers, leaderboards and content ads are available. Heise online handles the complete design and coordination of co-branded promotional aids with the advertiser.
  3. Advertisers can run their own online surveys or studies within the partner zone. Heise online prepares questionnaires in cooperation with reputable market researchers and supplies meaningful study results.
Optional Services:
  1. Creation of editorial articles
  2. Complete production of webcasts
  3. Writing of whitepapers and case studies
  4. Lead generation with whitepapers, webcasts, etc.
  5. Conception and preparation of surveys and studies
  6. Placing of lottery games or raffles within the partner zone
  7. Other offerings available upon request