The heise online partner zone program offers advertisers a custom-designed topic area on heise's site, consisting of an overview page as well as several HTML pages. Heise online maintains the channel and updates the contents with high-quality editorial articles and the advertiser's assets such as whitepapers, web/podcasts and studies.
The entire channel is dedicated exclusively to the advertiser for their own promotional materials.
Possible content for a partner zone:
Existing webcasts, podcasts, whitepapers, studies and/or software downloads can be placed in the partner zone and used for lead generation.
Traffic drivers such as skyscrapers, leaderboards and content ads are available. Heise online handles the complete design and coordination of co-branded promotional aids with the advertiser.
Advertisers can run their own online surveys or studies within the partner zone. Heise online prepares questionnaires in cooperation with reputable market researchers and supplies meaningful study results.
Creation of editorial articles
Complete production of webcasts
Writing of whitepapers and case studies
Lead generation with whitepapers, webcasts, etc.
Conception and preparation of surveys and studies
Placing of lottery games or raffles within the partner zone