Publisher:
International Advertising Sales
Nikkei Business Publications, Inc.
1-17-3 Shirokane, Minato-ku
Tokyo 108-8646, Japan
Tel: + 81-3-6811-8311
Fax: + 81-3-5421-9804

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Website:

Nikkei TRENDYnet

Country:

Japan

Impressions/
month:

33,968,178 (as of May 2009) (SiteCensus - Nielsen/NetRatings)

Unique
Visitors/month:

4,859,908 (as of May 2009) (SiteCensus - Nielsen/NetRatings)

Language:

Japanese

URL:

http://trendy.nikkeibp.co.jp

Target Audience:

Businesspeople seeking news and editorial coverage of fashion, lifestyle and consumer trends.

Profile:

The Nikkei Trendy web magazine is an online version of Nikkei Trendy.  Since its launch in October 2006, it has attracted a core readership of men in the 20s to 40s age range who are attuned to the latest trends in products and services.  At least 74% of readers exercise influence on purchasing decisions or the introduction of new products and services at work.